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Global warming is a major issue for companies and organisations.
Several visionary organisations (companies, public entities, NGO) integrate the carbon issue into their strategies, by measuring, reducing and neutralising their greenhouse gas emissions and by communicating the assets of this approach.
Integrating the carbon issue is a responsible way of behaving that allows the extension of regulations to be anticipated and to develop an expertise. The image of a 'carbon neutral' organisation, or one that is intending to become one, is valued by clients, employees, shareholders, suppliers and public authorities.
The reduction in direct and indirect emissions regularly involves reductions in energy consumption. It allows certain processes to be redesigned, an improvement in efficiency and an improvement in productivity while reducing costs.
Consumers are increasingly aware of the ‘carbon’ issue as regards products and services. They are prepared to modify their behaviour and more often than not accept to pay more for products that are ‘carbon neutral’ or have a low impact on the climate.